Remembering Joyce Steinbuch, the woman behind Enchanted Frog Antiques (1947–2026)

Remembering Joyce Steinbuch, the woman behind Enchanted Frog Antiques (1947–2026)

November 2026

 

Remembering Joyce Steinbuch, the woman behind Enchanted Frog Antiques (1947–2026)

For more than three decades, Joyce C. Steinbuch helped build Enchanted Frog Antiques into a destination for collectors, dealers and antique enthusiasts throughout the Kansas City region and beyond. But for Joyce, the business was always about more than antiques. It was about people, history, community and the stories that connected them. Joyce passed away Sept. 5, 2026, at the age of 79.

The beginnings of the Frog

Enchanted Frog Antiques opened in August 1996 in downtown Excelsior Springs, Missouri.

Joyce, her husband Phillip “Phil” Steinbuch and her mother Laveigh worked together to renovate a building near the historic Hall of Waters and Elms Hotel, creating an antique store that would become an important part of their lives.

From the beginning, Joyce saw the store as part of something larger.

She and Laveigh worked with other downtown merchants on efforts to strengthen and revitalize the community, recognizing that a successful antique destination depended not only on individual businesses but on the appeal of the area.

As the Frog grew, its origi nal location could no longer accommodate the business. The family relocated Enchanted Frog to Lathrop, Missouri, where a former gas station near Interstate 35 was renovated and expanded into a much larger antique destination. The new location gave Joyce room to pursue an increasingly ambitious vision.

A passion for marketing

Joyce understood antiques and appreciated the history and character behind them.
But one of her greatest professional passions was marketing. She loved the challenge of building a recognizable brand and attracting people who might never have considered visiting an antique store. Billboards, advertisements, promotions, community partnerships and articles were all opportunities to tell the Frog’s story.

Joyce was a regular contributor to Discover Vintage America, sharing her knowledge, enthusiasm, and personality with readers. She believed that successful marketing could help an entire community of antique dealers, not simply one business. Her efforts helped establish Enchanted Frog as a familiar destination for collectors and travelers throughout the region.

The Frog Family

Perhaps Joyce’s most lasting achievement was the community that developed around the store.

Over the years, the dealers, employees, booth renters, customers and longtime friends of Enchanted Frog became affectionately known as the Frog Family. It was a name that reflected the relationships Joyce valued. She enjoyed the personalities, conversations, discoveries and occasional challenges that came with bringing so many people together.

Anyone who spent time with Joyce knew she was intelligent, creative, independent, and full of ideas. She loved a good story and was rarely without an opinion about what might make the business better. Even as her health declined, Joyce remained interested in the store and proud of the people who helped make it successful. She continued as its owner until her passing.

 

Joyce and Phil Steinbuch, celebrating their 25th wedding anniversary. (Image courtesy of the family)

A life beyond antiques

Joyce’s interests extended well beyond the antiques business. She was a lifelong learner who earned a master’s degree in education from the University of Kansas and taught gifted children for a time. She loved travel, genealogy, dance, art, and exploring new places. With Phil, she searched for antiques throughout the country, explored the woods hunting mushrooms and herbs, and traveled extensively. The couple even spent time living out of their truck while exploring Oregon and the Pacific Northwest.

Joyce also had a playful sense of humor and a fondness for unusual things. Frogs, naturally, were everywhere in her life. And at her home near Lathrop, a free-ranging peacock named Roameo became a longtime resident, often greeting visitors from the roof or nearby trees.

Above all, Joyce loved her family. She was a devoted mother, grandmother, sister, and friend who enjoyed bringing people together around a table.

An enduring legacy

Joyce was preceded in death by her husband Phil and her mother Laveigh, both of whom played important roles in the history of Enchanted Frog. She is survived by her sons Scott and Ian, stepdaughter Tara, sister Heather, grandchildren and extended family.

Her family extends its sincere appreciation to the dealers, employees, customers, and friends who helped make Enchanted Frog such an important part of Joyce’s life. Joyce spent much of her life collecting antiques, but what she truly gathered were people, stories, and friendships. That collection will endure.

Joyce C. Steinbuch will be deeply missed by her family, friends and the antiques community she helped build.

 - Submitted by Joyce's son, Scott Cameron

Saying goodbye after 30 years at Discover Vintage America Al Hedrick: The man, the myth, the legend

al hedrick

Saying goodbye after 30 years at Discover Vintage America Al Hedrick:

The man, the myth, the legend

Over the past 30 years, he has been the “voice” of Discover Vintage America and an important member of the team. As the senior advertising account representative, most people calling to advertise have spoken with Al on the telephone at least once. His comforting voice evokes confidence that running an ad in Discover will bring shoppers to stores and visitors to events. He took an interest in his clients and remembered to ask about their kids… that’s just the kind of guy he was.

Al Hedrick joined the Discover team in 1996 when he was closing his design business and wanted to sell the computers and other office equipment he no longer needed. Ken Weyand, then owner and publisher of Discover, took him up on the offer and then asked if he might want to try his hand at selling ads for the publication. Obviously, that worked out well. He may have been a little oldfashioned in his approach, but he had his own style of selling and it seemed to work for him.

And if that wasn’t enough, he also had a side business selling vintage art posters, magazines, maps and hand tools from his personal collection.

In recent years, the days of road trips to neighboring states to sell ads were over, but he
remembered fondly and liked to reminisce about his past trips to Omaha, St. Joseph, Wichita,
Weston, Ottawa, St. Louis, and many other Midwestern towns.

Al once said that most salespeople are either good at new sales or at recurring accounts, but he
was good at both. We were blessed to have him with us here at Discover for 30 years, keeping the sales machine running every month and he will be sorely missed.

I’d like to say that Al is finally enjoying his well-earned retirement, but unfortunately, I must share the sad news of his recent passing just two short months after celebrating his 88th birthday. He was dedicated to the job until the very end, when his body said, “enough is enough.”

You can read Al’s obituary at www.legacy.com. A memorial service will be held at 11 a.m. on
October 3 at St. Stephen Lutheran Church in Liberty, MO.

Godspeed Al. Rest in peace, dear friend.

Get started on Christmas at Pilgrim House On The Bluff

Get started on Christmas at Pilgrim House On The Bluff

October 2026

 

Get started on Christmas at Pilgrim House on the Bluff

Shawnee’s Pilgrim House on the Bluff is having Christmas in October! Come shop for vintage and antique holiday decorations along with 50% off all jewelry and fall/winter clothing during their Second Saturday event, October 10. 

Come for the shopping and stay for the view. The gorgeous 19th-century home, situated just 100 feet above the Kaw River Valley, is a hot spot where you can find antiques, vintage items, garden décor, funky bohemian clothing and jewelry, and linens. They are open on the second Saturday of each month, as well as by appointment.

For more information, call Cynda at 913-387-7754.

 

 

 

 

Christmas in October

It's not too early to start thinking about Christmas at Pilgrim House on the Bluff. (Image courtesy of Facebook)

Hunt for treasure in the barn at Pilgrim House On The Bluff

Hunt for treasure in the barn at Pilgrim House On The Bluff

September 2026

 

Hunt for treasure in the barn at Pilgrim House on the Bluff

Shawnee’s Pilgrim House on the Bluff is discounting all items in the barn this month during their Second Saturday event, September 12. All barn items are 25% off that day.

Come for the shopping and stay for the view. The gorgeous 19th-century home, situated just 100 feet above the Kaw River Valley, is a hot spot where you can find antiques, vintage items, garden décor, funky bohemian clothing and jewelry, and linens. They are open on the second Saturday of each month, as well as by appointment.

For more information, call Cynda at 913-387-7754.

 

 

 

 

Barn Items Sale

You'll get a great deal on something fabulous for your garden at Pilgrim House on the Bluff. (Image courtesy of Facebook)

Bella Rustina is even bigger this August

Bella Rustina is even bigger this August

August 2026

 

Bella Rustina is even bigger this August

Conway will once again host the Bella Rustina Modern Vintage Market, August 28-30 inside the Conway Expo Center as well as in the Open Air Pavilion.

More than 300 booths will be set up inside the venue, selling both vintage and vintage-inspired items, as well as handmade treasures. Multiple food trucks will also be on site to feed hungry shoppers. Admission is $10 for the early buying day on Friday, August 28, and it’s $10 for Saturday, August 29, and $5 for Sunday, August 30.

For more information, visit www.bellarustina.com.

 

 

 

 

 

Bella Rustina

Plan to have some fun shopping for treasures at the Bella Rustina Modern Vintage Market. (Image courtesy of Facebook)