Making dinner delightful Fiestaware brings color to the party

Making dinner delightful Fiestaware brings color to the party

 Soup, salad, cereals, salsa, snacks! There is a perfect bowl for everything, according to Fiestaware Factory Direct. (Image courtesy of fiestafactorydirect.com)

 

April 2026

Cover Story

Making dinner delightful

Fiestaware brings color to the party

by Corbin Crable

For nearly a century, Fiesta dinnerware has added a splash of bold color to America’s meals, with their product line as diverse as the rainbow of hues in which you can find them.

Fiesta debuts with Art Deco

Often referred to as “Fiestaware,” the West Virginia-based Fiesta Tableware Co. (which, until a few years ago, was known as the Homer Laughlin China Co.) launched the line of ceramic glazed tableware in 1936. Immediately recognizable by its Art Deco style, the original pieces were designed by Homer Laughlin’s art director, Frederick Hurten Rhead. Rhead, a ceramicist, worked for the company for 15 years, from 1927 until his death in 1942.

Fiesta backmark

Fiesta backmark

A Fiesta backmark can be found on each piece of Fiestaware; the Homer Laughlin China Co. designed several throughout the original Fiestaware’s run. (Image courtesy of eBay)

(Rhead) eventually came up with Fiestaware’s pattern of concentric circles, imprinted on every item, that gives pieces the look of having been handcrafted on a pottery wheel and then hand-fired in a kiln,” according to a 2002 New York Times article by Kelly Alexander. “But Rhead’s stroke of genius came when he decided to glaze his china in brilliant color -- a departure from the English all-white tradition.” Currently, Fiestaware comes in a lineup of 12 colors; early advertisements for Fiesta tableware stated that the product line’s colors were inspired by “the colorful festivals of Mexico.”
Our national attraction to Fiesta can be attributed to not only its colors and design, but its affordability, too. Whether buying in sets or mixing and matching pieces, from the very beginning, Fiestaware could make any dinner party pop, and its variety make the brand highly collectible still. In fact, it remains the most often-requested casual dinnerware on bridal registries, according to an article by Wayne Curtis in American Heritage.

 

Fiestaware hit its peak in 1948

Fiestaware hit its peak in 1948

Fiestaware hit its peak in 1948, when 10 million pieces were shipped. (Image courtesy of Reminisce)

More than just dishes

In Fiesta’s early days, the line included not only dishes, but other occasional items like candlestick holders, vases, and ash trays. By 1940, just four years into its existence, the Fiesta line expanded to include items like relish trays and tea pots; at one point, the Fiesta line included a total of 64 different pieces, many of them now discontinued.

Throughout World War II, like so many other industries, Homer Laughlin was forced to scale back its production on all products to focus their production on war efforts. And, like so many other companies, public demand for their products – Fiestaware included – saw a decline. By the end of the war, the number of items offered in the line fell by a third.

Demand for the line’s more traditional pieces, however, remained strong, with sales hitting a peak in 1948. The Fiesta name, thanks to years of strong mass marketing efforts, was known for its vibrant color and Art Deco style, and ownership of Fiesta pieces became a status symbol for middle-class Americans.

contemporary Fiesta relish tray

Contemporary Fiesta relish tray

This contemporary Fiesta relish tray, widely available online, will be the talk of your next dinner party. (Image courtesy of Facebook)

Pastel collection Fiestaware

Pastel collection Fiestaware

Pastel collection, auctioned by Mebane Antique Auction in 2023 for undisclosed price, est. up to $10,000 - 20/21st Century; Original, (78) matching pieces to include; (11) 10.5” diameter plates, (13) 9” plates, (15)7.25” plates, (12) 7” flat bowls, (2) 6” bowls, (12) 5.25” bowls, 4.5” height gravy boat, 11.5” platter, (11) 3.5” coffee mugs in excellent, unused condition. (Image courtesy of invaluable.com)

The return of Red

By 1950, Fiesta’s original colors were Blue (cobalt), Green (light green), Yellow (deep golden), Old Ivory (yellowish cream), and Turquoise (robin’s egg blue). The original Red (orange red) had been discontinued in 1944 – perhaps another reason for Fiesta’s sales slump in the mid-1940s). New colors introduced throughout the 1950s included Rose (dark brownish pink), Gray, Forest Green, and Chartreuse.

Fiesta sales jumped again in 1959, when the line’s original Red was reintroduced. This color was created using uranium, and the American government’s lifting of federal regulations on uranium with the Atomic Energy Act cleared Homer Laughlin to resume production of items made with a radioactive glaze.
Fiesta sales slumped throughout the 1960s, and the line’s vintage era concluded in 1969, when the company restyled the tableware to keep in step with changing home décor trends. Fiestaware’s look was changed to look more modern, and colors were added to the product line that reflected more popular hues at the time – colors such as Turf Green (avocado) and Antique Gold (brownish yellow). For a brief period, the name of the line was even changed to “Fiesta Ironstone.” The changes that Homer Laughlin believed would revive the line, however, didn’t find favor with the public, and the Fiesta line was discontinued in 1973.

Fiesta dinnerware, 1936-1973

Fiesta dinnerware, 1936-1973

The Homer Laughlin China Co., Newell, West Virginia (established 1871-), Frederick Hurten Rhead, designer (b. England, 1880-1942), Fiesta dinnerware, 1936-1973, earthenware, glazed, IMoDD, Gifts of Walter and Nesta Spink, Eric and Robin Highum, Victoria Matranga and Margaret Carney and Bill Walker (Image courtesy of dinnerwaremusum.org)

Baby Boomers give second life to brand

Baby Boomers, establishing their own homes, renewed interest in Fiestaware, with collectors snatching up pieces in secondhand stores and garage sales. The interest in Fiesta surged only shortly after the line was discontinued, with some of the rarer items sold for hundreds of dollars. The Homer Laughlin China Co. responded in kind, reintroducing Fiesta in 1986 for the line’s 50th anniversary. Though these newer pieces were noticeably smaller than their vintage counterparts, they came in different shapes and the glaze in which they were coated was glossier, and new colors were added – Rose (pink), Black, Cobalt (dark navy blue), White, and Apricot (pale pinkish tan). Altogether, newer Fiesta pieces come in 39 different colors.

In 2020, the Homer Laughlin China Co. was partially sold, and the company was rebranded the Fiesta Tableware Co.
Of course, differences exist between the vintage and contemporary Fiestaware.

 

A vintage Fiesta catalogue

A vintage Fiesta catalogue

A vintage Fiesta catalogue from the Homer Laughlin China Co. The company rebranded itself as the Fiesta Tableware Co. in 2020. (Image courtesy of Etsy)

“Thankfully, the manufacturers used distinctive stamps for the old and new collections. The old inkstamp says “GENUINE fiesta (fiesta will be in a stylized text and all lower-cased words) HLCo USA. This marking will be in a straight line. In contrast, the new collection will have Fiesta with a capital “F” and the marks will be in a circular/curved format,” according to vintage lifestyle blog Cause a Frockus. “In addition to this inkstamp on the bottom, you will find a mold marking on practically every original piece created. You may or may not find rings around the wording. The variations in text include: Fiesta HLC USA, Fiesta MADE IN USA HLC, HLC fiesta MADE IN USA, fiesta MADE IN USA (with a trident-like logo above it).”

Since the reintroduction of Fiesta in 1986, collectors groups have popped up. One of the largest is the Homer Laughlin China Collectors Association (www.hlcca.org). The organization hosts an annual conference every July and even publishes its own quarterly newsletter titled The Dish. And on Facebook, the Fiestaware Collectors Group boasts nearly 12,000 members.

And, according to Collector’s Weekly (and countless collectors worldwide), though other tableware lines have tried to match Fiesta in both color and popularity, there’s nothing quite like the original.

“All of these have their followings,” the publication’s website notes, “but Fiesta remains king.”

Collecting Coca-Cola Coke antiques chronicle company’s history

Collecting Coca-Cola Coke antiques chronicle company’s history

 Retro advertising poster shows Coke hawker at girl’s ballgame. (Image courtesy of pinterest.com)

March 2026

Cover Story

Collecting Coca-Cola

Coke antiques chronicle company’s history

by Corbin Crable

When it comes to collectibles, nobody beats Coca-Cola.

The fizzy beverage that has been a household name for nearly 150 years is much, much more than a product that helps quench your thirst. Its brand recognition has garnered generations of fans across the globe. It’s said that 94% of the world’s population can identify the brand’s red and white logo, and that the phrase “Coca-Cola” is the second most understood phrase in the world, right after ‘okay.’ Currently, Coca-Cola can be found in more than 200 countries. The brand hasn’t only influenced the food and beverage industry, but pop culture as well (no pun intended).

A refreshing brand

Coca-Cola has long also been a giant in the antiques industry. Coca-Cola collectibles of every type have spread the word about “the Pause That Refreshes” in the form of coolers, bottles, calendars, clothing, stuffed animals, serving trays, and more. Collectors clubs have brought collectors together around the world, too, with regular conventions allowing collectors to buy, sell, and trade every item imaginable. Regionally, the Mid-America Chapter serves Kansas, Missouri, Nebraska, and Iowa (its 50th anniversary show is coming up, from April 17-18 in Independence, MO); the city of St. Louis alone has its very own chapter, the Gateway to the West Chapter.

logo on collectibles

Coca-Cola logo on collectibles

The Coca-Cola logo can be found on collectibles at just about any price point, including this higher-end carousel toy. (Image courtesy of The Antiques Almanac)

According to one historian, Coca-Cola’s logo began to appear on regular, everyday items you might find around the house.

“The marketers were tremendously creative in producing things that you’d carry on your person, things like wallets, purses, cufflinks, pocket mirrors for the ladies, bookmarks, stamp holders, and notebooks. Let’s say your wallet has a Coca-Cola emblem on it,” Phil Mooney, former archivist for the Coca-Cola Co. told Collectors Weekly in 2009. “Well, every time you pull out that wallet to pay a bill, it was a reminder to try a Coca-Cola. Or say you had a lady’s pocket mirror. Every time you adjusted your make-up, you’d get that reminder as well. All of these items had a very utilitarian element—they were things that you used every day in the course of living your daily life. Yet each was an invitation for you to try a glass or a bottle of Coca-Cola.” 

 

vintage Coca-Cola collectibles

Vintage Coca-Cola collectibles

This lot of vintage Coca-Cola collectibles, which included a syrup barrel from the 1920s, a metal cooler from the 1950s, and crate with bottles. A note on the syrup barrel’s ingredient list notes “cocaine removed.” (Image courtesy of Thomaston Auction)

The soda with a place in history

Until its invention, Mooney explains, beverages were usually fruit flavored. Cola itself was a new product, and the company pulled out all the proverbial stops to get consumers to give it a try. That meant putting the logo on items such as clocks in drug stores and on scales at the pharmacist’s desk. It was a strategy that worked, and the advertising found its way to even more items as the 19th century ended and the 20th century began. Mooney said he especially enjoys Coca-Cola antiques made during two specific periods.

“I like the turn-of-the-century Coca-Cola antiques. They have that wonderful Victorian quality to them. The very ornate trays with those fashionably dressed women on them immediately take you back to that period in our history,” Mooney said. “I also like the advertising that we did in the 1920s. If you read history and literature, you probably already have a picture in your mind of what people looked like in the 1920s. … Well, advertisements for Coke in the 1920s capture all of that perfectly. If you want to know what a flapper looked like, just take a look at a Coca-Cola tray. Coca-Cola advertising from that period captured the lifestyle perfectly. It’s almost like a photographic record.”

According to Mooney, Coca-Cola’s brand recognition reached new levels in the post-World War II era, thanks to American soldiers being dispatched throughout the world and introducing local populations to the drink. For those GIs, Mooney said, “Coca-Cola was a strong reminder of home.”

Hallmark Keepsake Ornament features Kermit the Frog

Coke’s original collectibles serving trays

Coke’s original collectibles included serving trays that prominently featured beautiful, stylish women enjoying a bottle of the beverage. (Image courtesy of Collectibles with Causes)

The Coca-Cola polar bears

The Coca-Cola polar bears

The Coca-Cola polar bears proved to be a hit with customers and collectibles alike. Pictured: A polar bear figurine from 1994. (Image courtesy of Etsy)

This vintage Coca-Cola display

This vintage Coca-Cola display

This vintage Coca-Cola display is incredibly rare, having been produced in Canada in 1938. It is pictured with an original 1940s display bottle made in Arkansas. These bottles almost never contained any actual liquid, instead being painted on the inside to make them appear full of Coca-Cola. (Image courtesy of the Cedartown (GA) Coke Museum and Instagram)

largest collection of Coca-Cola items

The largest collection of Coca-Cola items

The largest collection of Coca-Cola items belongs to a collector in Oregon, OH, with a staggering 5,237 items. (Image courtesy of worldrecordacademy.org)

That set the stage for a sort of renaissance for Coca-Cola collectibles, which enjoyed a surge of popularity in the 1960s and ‘70s (it was at this time that Coca-Cola collectors clubs began to pop up across the globe).

“There are two categories (of memorabilia): vintage Coca-Cola collectibles and more recent items. The vintage pieces are difficult for young collectors and new collectors on a budget because they tend to be pricey,” Mooney told Collectors Weekly. “It’s a lot easier to get into collecting bottles or cans or pins because they tend not to be expensive. You can develop a pretty nice collection without spending a lot of money. The vintage stuff is out there, but it’s not cheap.”

Jolly St. Nick dons the red and white

Another of Coca-Cola’s significant contribution to pop culture came in 1931, when an illustrator for the company, Haddon Sundblom, created the image of Santa Claus that has become our default imagining of the jolly old elf; in older depictions, Santa was portrayed as wearing green or blue. Sundblom’s Santa introduced the world to a Santa festooned in red and white (the colors associated with Coca-Cola, of course), and the image lives in our collective consciousness still. Mooney, meanwhile, wrote that Coca-Cola Santa Claus collectibles are among the company’s most popular items.

“We began creating Santa Claus imagery in 1931, and Sundblom did all of it through 1964,” Mooney wrote. “So for more than three decades, we had one artist working on creating an image of what Santa Claus ought to be. Today his Coca-Cola Santa Clauses are part of our collective DNA.”

Santa and coke

Santa and Coke

We have Coca-Cola to thank for our present-day imagining of Santa Claus. Do the colors of his suit look familiar together? (Image courtesy of Amazon)

Although the Coca-Cola name could be found on everyday household items since the product’s inception, Mooney said the logo could be found in the most unusual of places.

“At one point, somebody created a sandwich press that had a Coca-Cola logo on it. It was sort of like a Panini press today for sandwiches, but this one put a Coca-Cola logo on the bread. That was unusual. There were a couple of hatchets that were produced. They had logos on them. Why they did it, I have no idea, but somebody apparently decided that would be a cool idea to advertise on an axe or a hatchet,” Mooney said. “So I guess when somebody went to chop a tree down, if you got thirsty, you would go and buy a Coke. … They had little dishes that were created with our logo on them. There were things like flyswatters that had the logo. There were knives and forks and spoons that had the logo. Cufflinks and cow bells, wash gloves and thimbles, just about anything you can think of.”

It’s like an old friend

Unlike many antiques, Coca-Cola is finding a new life with younger collectors, Mooney added, even if those younger collectors aren’t snatching up the bigger, more expensive items and instead opting for smaller, more cost-effective options.

unopened Coca-Cola cans and bottles

Unopened Coca-Cola cans and bottles

John Burley of the United Kingdom boasts the world’s largest collection of unopened Coca-Cola cans and bottles. More than 600 unopened Cokes sit on shelves in his house. (Image courtesy of worldrecordacademy.org)

“The biggest change that I’ve noticed is a movement on the part of young people away from vintage collectibles. They are just not that available, and if they are, the pieces are so expensive that they can’t afford to participate,” Mooney said. “The trend is toward what I call the secondary collectible categories, things like bottles, cans, pins, and small collectibles.”

Mooney said that though attending a collectors convention is a wonderful way to network with other collectors, receive appraisals, and hunt for coveted treasures, sites like eBay and Etsy “are fantastic places to gauge the market.” Still, he noted, there’s nothing like the feeling of finding that special item at a brick-and-mortar antique store or flea market.

Coca-Cola collectibles continue to rise in popularity due in large part to what the brand itself represents – something that is nostalgic, familiar and ever-present, both in small moments and big celebrations. No matter what happens in our lives, Coca-Cola is there.

“People are comfortable with Coca-Cola memorabilia. It brings back memories. It may remind them of a simpler time in our history. There are all-American girls on the trays and calendars, suggesting a more innocent age, if you will. That’s kind of the appeal of the product: Coke is a brand that people associate with happy times—a birthday, a football game, the prom, graduation. It’s a product that people have around when they are with friends and family,” Mooney said. “I think that that’s what makes Coke so comfortable for people. It’s like an old friend. So if you collect this stuff and you put it in your rec room or living room, every time you walk into that room, you probably smile a little bit because it seems like you’re rekindling something that you once had as a part of your life.”

Start or add to your own Coca-Cola collection at the 50th Anniversary Coca-Cola Collectors Show & Sale, APRIL 17-18 at the Hilton Garden Inn in Independence, MO. For more information, contact Joanie Shover at jshover50@aol.com or 816-229-8920, or visit www.mid-americatcccc.com. To book a room, call the hotel at 816-350-3000.

Adorable Keepsakes Hummel figurines come from religious background

Adorable Keepsakes Hummel figurines come from religious background

“Sister’s Children” limited edition figurine, created to celebrate Hummel’s 100th Anniversary, sold at auction for $3,750 in 2021. (Image courtesy of invaluable.com)

Jan/Feb 2026

Cover Story

Adorable Keepsakes

Hummel figurines come from religious background

by Corbin Crable

You might know someone who collects Hummel figurines – those figurines of cherubic children at play or dutifully marching off to school, satchel in hand. Or perhaps you’re a collector yourself, boasting a sizable group of figurines displayed prominently in an antique cabinet or on a bookshelf or table. You’re certainly not alone; those precious porcelain treasures have enjoyed a cultlike following for decades.

An idea created in a convent

The figurines come from the most humble of beginnings. Sister Maria Innocentia, born Berta Hummel in Bavaria in 1909, possessed an artistic talent from a young age. The young Berta would tap into her blossoming imagination to sketch and paint idyllic scenes on postcards. In 1927, she moved to nearby Munich, Germany, in order to fine-tune her talent; however, a higher calling from God would lead Berta to a convent in the early 1930s, where she would take the name Sister Maria Innocentia Hummel.

Apple Tree Girl

“Apple Tree Girl”

“Apple Tree Girl,” HUM 141, was designed in 1940. (Image courtesy of Antique Trader)

“Within the walls and the beautiful surroundings of the centuries-old convent, she created the paintings and drawings that were to make her famous. Within these sacred confines, her artistic desires enjoyed unbounded impetus,” according to a 2021 article by Hummel expert Heidi Ann von Recklinghausen in Antique Trader. “As she adjusted to convent life, Maria Innocentia found fulfillment in teaching art to kindergarteners and leading the convent’s Vestments Department, designing clerical robes, church altar cloths and banners. She also began to sketch the endearing pictures of children that would someday make her famous.”

The children depicted in Sister Innocentia’s drawings all shared a distinct look, helping her work stand out among others, von Recklinghausen writes.
“These were stylized images of country children going to school, making music, playing simple games. The colors were muted, the style loose and sketchy. And the children were enchanting. Cheeks were plump, hair windswept,” she writes. “Shoes were too big, and socks sagged. The artwork was published in a variety of forms, including postcards, and Sister Maria Innocentia Hummel began to develop a reputation as a fresh talent in the world of religious art.”

 

“Benjamin and Luisa”

“Benjamin and Luisa”

“Benjamin and Luisa,” one of many figurines sold through Hummel’s website. This figurine is priced at $333. (Image courtesy of hummelgifts.com)

Hummel figurines take shape

Though Sister Innocentia died of tuberculosis in 1946, she would live to see the children depicted in her postcards come to life as figurines, all thanks to a German company that specialized in porcelain and fine earthenware. The company, W. Goebel Porzellanfabrik, had been founded in 1871. By the time he gained control of the company in 1929, the owner, Franz Goebel, had decades of experience in the industry, crafting a name for himself and his company throughout Europe. Goebel first learned of Sister Innocentia’s popular postcards in December 1933, and the Sisters at her convent asked Goebel himself to reproduce the cards in some form; Goebel decided they would be best created as a series of figurines.

From their introduction in 1935, the figures were a hit, and though production was paused throughout World War II, it quickly resumed immediately following the war.

“During the American Occupation, the United States Military Occupation Government allowed Goebel to resume operation. This included the production of Hummel figurines,” von Recklinghausen writes. “During this period, the figurines became quite popular among U.S. servicemen in the occupation forces, and upon their return to the United States, many brought them home as gifts. This activity engendered a new popularity for Hummel figurines.”

Hallmark Keepsake Ornament features Kermit the Frog

Schoolboy

“Schoolboy,” originally crafted in 1938. Each authentic Hummel figurine is made with a numbered mold; the mold number is also known as the HUM number. (Image courtesy of Antique Trader)

The Little Fiddler

The Little Fiddler

“The Little Fiddler,” HUM2, was among the very first figurines created in 1935. (Image courtesy of Antique Trader)

Valentine Gift

Valentine Gift

Many figurines, such as the “Valentine Gift” were also featured on collectible plates. (Image courtesy of Antique Trader)

Adventurebound

Adventurebound

The most valuable Hummel figurine is “Adventurebound,” created as a limited edition piece in 1957. Experts price the piece in pristine condition between $4,900 and around $10,000. (Image courtesy of littlethings.com)

Rising popularity, rising prices

Throughout the mid-20th century, Hummel figurines continued to climb in both price and popularity, with other items being produced bearing the Hummel name, including collectors plates. The figurines’ popularity reached its zenith in the 1970s as prices spiked. Limited special edition figurines have been produced since then, with the pieces becoming more intricate in design. Today, even 90 years after they first hit the market, all Hummel figurine designs must be approved by the leadership of Sister Innocentia’s convent.

Demand for Hummel figurines waned in the late 20th century, and the production company declared bankruptcy in 2017, axing the number of figurines produced annually from 55,000 to only 20,000.

Still, communities of collectors continue to keep their zeal for the figurines alive through both in-person and online groups, the most prominent being the company’s original M.I. Hummel Club. Museums paying tribute to the figurines have opened to the public as well. The Hummel family home – the birthplace of Sister Innocentia – is operated by her nephew. Meanwhile, the late Donald Stephens, a longtime mayor of Rosemont, IL, donated his extensive Hummel collection to a museum that would eventually bear his name.

“The unique Donald E. Stephens Museum of Hummels is the largest display of M.I. Hummels in the world. Here you can take a close look at more than 1,000 rare M.I. Hummel figurines and ANRI woodcarvings,” according to the City of Rosemont’s website. “The late Mayor shared his love of the figurines with millions of national and international Rosemont visitors. The establishment of the museum ensures not only that his collection will remain intact, but that it will continue to grow.”

Sister Maria Innocentia Hummel

Sister Maria Innocentia Hummel

Sister Maria Innocentia Hummel. (Image courtesy of hummelgifts.com)

Hummel Dealers

Hummel dealer’s plaque

A Hummel dealer’s plaque, sold at auction for $2,100 in 2021. (Image courtesy of invaluable.com)

A mark of authenticity

Though original Hummels are plentiful, imitators still exist. To ensure yours is an authentic Hummel figurine, check for the trademarks. The original Crown Mark, for instance, was used in the earliest figures produced; it displays an image of a crown with the initials “WG” (for William Goebel) directly below it. An illustrated guide to this and other Hummel trademarks can be found at https://www.antiquetrader.com/collectibles/hummel-trademarks-identified.
In addition, according to Antique Trader, the signature “M.I. Hummel” at the base of the piece, along with a mold number, will both appear on authentic Hummels. Fake figurines will be missing those marks and lack detail in general.

Pricing for Hummels can vary significantly, but it is important to note that their value has declined over the years due to market saturation and decreasing popularity. Most are worth less than $100, but pieces that are both larger and rare, as well as those in perfect conditions with original box can fetch several thousand. It always helps to check sites such as eBay and Etsy – or one of the several Hummel price guides – for more specific numbers.
Of course, like so many other antique and vintage collectibles, Hummels’ value lies in their sentimentality or nostalgia, which is simply priceless.
“(Hummel figurines) have become symbols of carefree childhood – to the enjoyment of millions,” according to hummelgifts.com. “Collectors and admirers from all over the world agree that the artistic perfection and quality of an M.I. Hummel product are unique in the world.”

trademark

Trademark and Mold

Trademark and mold

umbrella kids

Umbrella Kids

Umbrella Kids

Deck the halls with Hallmark Keepsakes help collectors make their season merry and bright

Deck the halls with Hallmark Keepsakes help collectors make their season merry and bright

Hallmark’s Christmas offerings include more than ornaments for your tree. This tabletop decoration pays tribute to “A Charlie Brown Christmas,” which first aired in 1965. (Image courtesy of Hallmark.com)

December 2025

Cover Story

Deck the halls with Hallmark

Keepsakes help collectors make their season merry and bright

by Corbin Crable

When it comes to Christmas decorations, these collectors mean business.

And business continues to be good for Kansas City-based Hallmark Inc., which, while known globally for its greeting cards, is just as renowned for its annual new releases of keepsake Christmas ornaments.

The company itself, originally called ‘Hall Brothers,’ was founded in 1910 by 21-year-old J.C. Hall and his brothers, who seized upon the growing popularity of greeting cards in starting what would become a retail empire. Within 20 years, business was booming for Hallmark Inc. – so much so, that the Hall brothers signed the company’s first licensing agreement with Walt Disney – another household name who had roots in the Kansas City area – allowing Disney characters to appear on Hallmark greeting cards and other merchandise. It was only four years after the public debut of Mickey Mouse in Disney’s short animated film “Steamboat Willie.” The Hall Brothers company, meanwhile, would be renamed Hallmark Inc. in 1954.

“50 Sweet Years.”

“50 Sweet Years.”

In 2023, Hallmark ornaments celebrated “50 Sweet Years.” (Image courtesy of The Ornament Shop)

A seasonal delight becomes a tradition

By the time the 1970s came about, Hallmark was a national brand with multiple licensing agreements. In 1973, the company began producing and selling a small line of Christmas ornaments, made up of just six glass ball ornaments and 12 figures made of yarn.

“Fifty years later, these ornaments that make up Hallmark’s collectibles history can be found for as little as $80 to several hundreds of dollars on sites such as eBay and hallmarkornaments.com, an online source for purchasing rare and hard to find Hallmark Keepsake and Christmas ornaments,” according to a 2022 article in The Journal of Antiques by its publisher, Maxine Carter-Lorne. “And it’s not just age that is setting value in the marketplace as Hallmark continues to intentionally release limited-run ornaments to drive the collector market.”

The publisher also writes that for novice and veteran collectors alike, there is one line of Hallmark Christmas ornaments that stands out above the rest.

“While the company has been producing ornaments since the early 1970s, its line of ‘Keepsake’ ornaments is the most collectible. Keepsake ornaments come in a Hallmark red box with the word “Keepsake” below the Hallmark name and are dated,” according to Carter-Lorne. “The collectibility of Keepsake ornaments is differentiated by a variety of qualifiers that include Storytellers, limited quantity designs, being part of a continuing series, using licensed characters, special convention and Hallmark member exclusives, and personalized ornaments.”

 

“A Christmas Story” is “FRAG-EE-LAY.”

“A Christmas Story” is “FRAG-EE-LAY.”

Like so many Christmas collectibles, this ornament celebrating a pivotal moment in the film “A Christmas Story” is “FRAG-EE-LAY.” (Image courtesy of Hallmark.com)

A dazzling cast of characters

Hallmark has even launched its very own Keepsake Ornament Club. Members of the club receive a bevy of benefits, including purchase coupons and reward dollars to be used on merchandise, access to purchase four new club-exclusive ornaments, early access to VIP member shopping events, quarterly newsletters, and members-only events and virtual experiences. Membership for 2026 is $49.99; for more information, visit https://www.hallmark.com/ornaments/keepsake-ornament-club/. Some of the most popular ornament series in the Keepsake line include Barbie, Star Wars, Peanuts, and The Wizard of Oz.

Characters from these series also appear in the company’s collectible figurines, popular all year long. In addition to the characters associated with these pop culture franchises, collectible figurines also include holiday and religious figures and scenes. Secular characters and symbols include the Grinch, Santa Claus, and even the leg lamp from the 1983 holiday cult classic “A Christmas Story.” Religious figures and symbols appearing on Hallmark’s figurines include angels and nativity scenes.

Hallmark’s collectible ornaments can be sold and traded on multiple websites – and they only continue to grow in popularity.
One of the most valuable Hallmark Keepsake ornaments has been their 2009 National Lampoon’s Christmas Vacation ‘Cousin Eddy’s RV’ ornament,” Carter-Lorne writes. “With the original box, some have recently sold on eBay for over $500. Another, released in 2015, is “Up On The Housetop,” one of which sold on eBay for $250 in September 2020.”

Hallmark Keepsake Ornament features Kermit the Frog

Hallmark Keepsake Ornament features Kermit the Frog

This Hallmark Keepsake Ornament features Kermit the Frog singing “Rainbow Connection” and makes a perfect gift for the “lovers and dreamers” in your life. The ornament plays the beloved song and includes motion as well. (Image courtesy of Hallmark.com)

"We're off to see the Wizard - the wonderful Wizard of Oz!”

"We're off to see the Wizard - the wonderful Wizard of Oz!”

"We're off to see the Wizard - the wonderful Wizard of Oz!” With the joyful song and a happy step, Dorothy, Scarecrow, Tin Man, and Cowardly Lion follow the Yellow Brick Road toward Emerald City. (Image courtesy of Hallmark.com)

Just Believe

Whimsical “Just Believe”

Whimsical “Just Believe” Keepsake ornament (Image courtesy of Amazon)

“There's No Place Like Home” Hallmark Keepsake

“There's No Place Like Home” Hallmark Keepsake

Celebrate the 85th anniversary of "The Wizard of Oz" with this “There's No Place Like Home” Hallmark Keepsake Christmas ornament. Design features Ruby Slippers on a yellow brick star that move when you pull the string. (Image coutesty of Amazon)

Holy Nativity figurine

Holy Nativity figurine

This Holy Nativity figurine from Willow Tree is one of many Hallmark decorations inspired by the story of the birth of Christ. (Image courtesy of hallmark.com)

Making memories, one Christmas at a time

 

The Henry Ford Museum of Innovation in Dearborn, MI, announced in 2019 that it had acquired a collection of thousands of Hallmark ornaments from a retailer in Indiana, made between 1973 and 2009. A November 2019 article on the museum’s website, www.thehenryford.org, theorized why Hallmark’s ornament lines – and the company itself – have only grown in popularity over the decades. The reason is quite simple – a focus on making memories.

“There is a reason why the most popular ornaments over time have moved from traditional glass balls to “figural ornaments”—that is, ornaments designed to represent something, from Christmas motifs to popular toys to characters in movies, TV shows, and children’s books,” The Henry Ford article reads. “Many consumers tell Hallmark that they view the company’s Keepsake Ornaments as more than just holiday decorations. They help them relive special memories, remember special people and events, and express their own unique interests and personalities.”

Before the Henry Ford Museum’s acquisition of their massive ornament collection took place, you could find the ornaments in Warsaw, IN, where a Hallmark store owned and operated by Norman and Dorothy Warsaw housed them in what the couple dubbed the Hallmark Ornament Museum. Now, representatives of the Henry Ford Museum praise the company as they tout their massive collection.

“A visionary founder; a successful brand; risk-taking and innovation; a mission-driven company; and customer focus – these are the qualities that mark our Hallmark ornament collection,” the museum’s 2019 acquisition announcement reads. “So, they may be cute; they may be funny; they may seem overly sentimental at times. They also make a perfect acquisition for The Henry Ford.”

“How the Grinch Stole Christmas!”

“How the Grinch Stole Christmas!”

Celebrate the family tradition of the Dr. Seuss classic “How the Grinch Stole Christmas!” with this set of two Christmas tree ornaments featuring the Grinch and Cindy-Lou Who decorating the tree. (Image courtesy of Hallmark.com)

The collectors’ corner

Ornament and figurine collectors in cyberspace can connect to buy, sell, and trade their pieces on social media. Groups like ‘Hallmark Ornament Collectors’ currently clocks in at more than 17,000 members, while ‘Hallmark Ornament Collectors Chatter Group’ boasts 13,000 members. It’s a testament to the pieces’ status as cherished holiday treasures that will always make the season merry and bright.

The memories made with each Hallmark ornament hung on the Christmas tree and each figurine proudly displayed in one’s home are truly precious, according to the Keepsake Ornaments’ homepage on Hallmark.com – and you simply can’t put a price on that.

“What’s kept our brand strong for over 50 years?” the website asks. “A commitment to making memories, while creating a future that’s bright as can be.”

Star Wars’ Darth Vader

Star Wars’ Darth Vader

Who says the good guys are the only ones with Christmas cheer? Star Wars’ Darth Vader is one of pop culture’s most recognizable
villains – and he’s available as a Keepsake Ornament from Hallmark. (Image courtesy of Hallmark.com)

A salute to militaria Military collectibles preserve history of service to country

A salute to militaria Military collectibles preserve history of service to country

Examples of militaria from the Great War can be found at the National World War I Museum and Memorial in Kansas City, MO. (Image courtesy of U.S. News and World Report Travel)

November 2025

Cover Story

A salute to militaria

Military collectibles preserve history of service to country

by Corbin Crable

With Veterans Day comes an appreciation of the sacrifices made by the military servicemen and women who have defended the country from enemies both foreign and domestic. But what happens to the items they wore and carried with them into battle? Some are kept as cherished family heirlooms; others yet are donated or sold to military surplus stores, waiting to be adopted by those interested in military history. The list of items that find their way into such stores are as varied and diverse as the people who once used them.

Lest We Forget

Lest We Forget

It is a solemn warning or plea to not forget past events, sacrifices, or lessons. It is often used to remember the soldiers who died in conflicts, but it can also be used more broadly for any important historical event or lesson.

Uniforms

Military uniforms can be repurposed into Halloween costumes or used in the great outdoors, whether camping or hunting or hiking. Military uniforms are usually good sellers at surplus shops because they’ve been made to last, standing up well to any kind of weather or activity.

Have a big work project and need appropriate clothing for your big home projects? Look no further than your nearest military surplus store. Old military boots are especially helpful for every activity from gardening to home reno-vations, according to the U.S. Armed Forces Superstore.

“Because of their durability, old military uniforms make great work clothes for chores around the house. Consider using them for landscaping, gardening, automotive and household repairs, and just about anything rough and dirty. Of course, this doesn’t apply to Class A or Class B uniforms,” according to an April 2023 article on the superstore’s website. “Old military boots are great for cutting the grass and using lawn maintenance equipment because they are steel-toed and can protect feet from flying rocks, fast-moving string cutters, and blades. Workshop at the house? Wear the old combat boots.”

Uniforms

Uniforms

Uniforms such as these from the Vietnam War era can find a second life as durable work clothes for big home projects. (Image courtesy of the U.S. Army)

Medals and ribbons

“Military medals are hard-won symbols of bravery, valor, and skill. Each tells a story of a moment in history and a person who rose to the occasion,” according to Collectors Weekly. “As works of military art, they can also be quite beautiful, whether their colorful ribbons bear enameled crosses, metal stars and bars, or commemorative coins.”

As of mid-October, listings of military medals on eBay spanned multiple countries and every major conflict in which the U.S. was involved. Prices ranged from less than $10 to as much as several hundred dollars for a U.S. Naval Service medal from the 1898 Spanish-American War.

And the most valuable medal ever sold at auction? That would be the Victoria Cross. According to Central Mass Auctions, only 1,358 have ever been made and issued to members of the British Armed Forces “for valor in the presence of the military. A medal worn by Captain Alfred Shout for his service in the Battle of Gallipoli in 1915 sold at auction for $550,000. Less prestigious versions of this rare medal sell for around $2,000.”

The flintlock

Spanish-American War medal

This medal, awarded to American servicemen during the Spanish-American War, recently sold at auction for $395. (Image courtesy of eBay)

“Sleepy Hollow” (1999)

Purple Heart

This Purple Heart with case is an original collectible from World War II; the medal is awarded to those wounded or killed while serving. It is the oldest military award still given to U.S. military service members. (Image courtesy of International Military Antiques)

The bayonet

The bayonet

The bayonet was probably first used in its basic form around the 1640s, since which time it has remained a soldier’s weapon and still to be found in the equipment carried by all soldiers on the battlefield. Such a history makes it of special interest to military enthusiasts, re-enactors, and collectors. (Image courtesy of GunMart.net)

The flintlock

The flintlock

The flintlock was invented in the 17th century and quickly became known for their stunning detail, making them highly sought-after collectibles today. (Image courtesy of Rock Island Auction)

Weapons

 

Among weapons sold to collectors, the most sought-after are firearms. Any firearm produced before 1899 is considered an antique. From the musket (a long, smoothbore military firearm often used with a bayonet) to the flintlock, from the rifle to the carbine (shorter arms also commonly used for hunting), gun shows are the best place to buy, sell, and trade these items, whose value can num-ber in the thousands depending on age and con-dition.
Sites like gunshowtrader.com list gun shows by state; no matter what you’re looking for, the variety of antique gun vendors at gun shows have always been a significant feature of such events.

“These people know each other, lean on each other for advice and meet to find that one elusive piece missing from a collection. … Curious about a Colt Single Action Army? Ask Bob. Not sure about this Winchester Model 1876? Phil can set you straight. They can enlighten you in a conversation or reinforce their thinking by loaning the definitive book,” according to an article from Rock Island Auctions, which specializes in antique and vintage firearms. “(This community of collectors) recognizes the importance of a Colt Walker, a Brown Bess or a Spencer Carbine.” 

 

13-star American national flag

13-star American national flag

This 13-star American national flag has its stars arranged in a circular wreath pattern, a style usually associated with Betsy Ross. The stars represent the 13 original colonies. This model dates between 1955 and 1965. (Image courtesy of jeffbridgman.com)

Flags

Hoisted over the heads of soldiers both in military training and in battle, flags from every major conflict since the Revolutionary War have exchanged hands between collectors. One of them is Jeff Bridgman, a dealer of American antiques and antique flags specifically. Bridgman is based in Pennsylvania.

“Most flags of the 18th and 19th centuries were expected to have been used outdoors. This often subjected them to wind and water damage, despite the conscious efforts of their owners. Military use introduced other hazards, of course, and was generally more strenuous. It is for these reasons that flags are not expected to be perfect,” Bridgman writes on his website. “Often times they have the rips, tears, stains and foxing that reveals their age. For many of my clients, this adds significantly to their appeal, because history is apparent in the worn, weathered, and much-loved symbol of our nation. So while condition can certainly play a role in the price of an antique flag, it is far from the most important factor. A level of damage that would destroy the value of an early quilt, for example, can be entirely inconsequential with respect to an American flag.”

 

Military-issued steel-toed boots

Military-issued steel-toed boots

Military-issued steel-toed boots are the ideal footwear for big repair or renovation jobs around the house. (Image courtesy of the U.S. Army)

History in the City of Fountains

These collectible items and more can be seen on display at the National World War I Museum and Memorial in Kansas City, MO, the only museum in the U.S. wholly dedicated to the Great War. The museum marks its cen-tennial anniversary in 2026; its latest exhibition, which opens Nov. 6, traces the war’s effects on Paris. And each Saturday morning, guests of all ages are invited to handle Great War artifacts, thanks to the museum’s “Hands-On History” program.

“The National World War I Museum is the world’s most complete WWI collection. Before entering the museum, visitors walk over a symbolic poppy field via the Paul Sunderland Glass Bridge. Each of the 9,000 poppies honors 1,000 individuals, serving as a powerful tribute to the 9 million lives lost during the war,” according to U.S. News and World Report Travel. “Through personal stories, immersive exhibits and insightful films, the Main Gallery offers a powerful, in-depth look at the Great War. Artifacts from all participating nations help illustrate the global impact of one of the 20th century’s most defining conflicts. Visitors overwhelmingly agree that this museum is a national treasure that brings history to life.”

For more information, visit www.theworldwar.org.