See a movie, get a gravy boat

See a movie, get a gravy boat

Image from adobe firefly

Dec 2024 / Jan 2025

Everything Old

See a movie, get a gravy boat

by Corbin Crable

Holiday Films

The holiday season is big business for the film industry, and even though many former moviegoers prefer to stay home and stream their favorite movies these days, there are still some of us who continue to flock to movie theaters to watch the latest flicks on the big screen.

Price, of course, can be assumed to be the primary deterrent keeping butts out of movie theater seats – the other, of course, being convenience.

Nearly a century ago, the industry faced much of the same problem. The economic disaster wrought by the Great Depression rendered going to the movies impossible for families struggling to survive; for many, the moviegoing experience was a luxury simply out of reach.

Movie palaces tried to incentivize those same folks who had dropped regular moviegoing from their routine by giving away inexpensive glassware and dishes. Those theaters partnered with marketing firms to create a “Dish Night,” a weekly giveaway to housewives who brought their family to the movies. Each woman would receive one dish per person each week, and after as few weeks, she was able to amass full dinner sets.

Inexpensive dishware

“Inexpensive dishware, purchased by the railroad car-full, cost perhaps five cents per piece. Successful Dish Night programs could attract 250 women, who usually brought their husbands or family along with them to the show,” according to the International Museum of Dishware Design, which hosted a related exhibit, “Dish Night at the Movies,” early last year.

Today, complete collections of that Dish Night dishware sell online for anywhere from a few bucks up to $100.

One of the most prominent companies to partner with movie theaters on these campaigns was the Salem China Co. of Salem, Ohio. Since the 1920s, the company had “promoted bulk dishware sales to furniture stores and banks to offer as free bonus gifts when a family purchased a dining room set or opened a savings account. Salem was among the quick-thinking potteries and distribution companies that now sought to spread the appeal of “something for nothing” to struggling movie theater managers,” according to the museum.

Still, despite the fact that these dish sets were relatively common, they can be difficult for collectors to identify.
“There is no easy way to identify for certain if particular plates, glassware or kitchenware came from a “China Night” giveaway.

Homer Laughlin pieces

Mostly we have to depend on family lore of how great-grandma acquired them. Only a few pieces were marked – those were often bread plates that promoted the start of a dishware promotional program at a certain theater (these tend to be Homer Laughlin pieces),” the museum’s website reads. “Giveaway dishware was produced by numerous potteries in a wide variety of patterns. They were very inexpensively-produced items. … Some fortunate women had plenty of fine china in their homes already, and relegated their Dish Night plates to the garden shed, but others were grateful to have something shiny, new and unchipped to use on their tables.”

Movie theater Dish Nights ended with the 1950s, when theaters tried to attract customers and lure them away from that new invention called the television. These days, it appears that not even something like Dish Night could resurrect the long lines at the box office that movie theaters have enjoyed for nearly a century. Still, for a generation in midcentury America, the gimmick seemed to work.

If you’ll be attending a movie with your family this holiday season, enjoy that special outing that has become all too rare. And if you eat your big holiday meal on your great-grandmother’s Salem china beforehand, remember to say a little ‘thank you’ for her loyalty to the moviegoing experience all those years ago.

Contact Corbin Crable at editor@discovervintage.com​

Smoke ‘em if ya got ‘em

Smoke ‘em if ya got ‘em

 If there’s one thing advertising in the 1950s and ‘60s, The “Marlboro Man”, “Breakfast at Tiffany’s.” (Image courtesy of Pinterest)

November 2024

Everything Old

Smoke ‘em if ya got ‘em

by Corbin Crable

Until the mid-1960s

Until the mid-1960s, the act of smoking was an everyday part of our daily lives.

Whether at work, mowing the lawn, preparing dinner in the kitchen, or driving the kids to school, it seemed like everywhere you looked, you saw an adult puffing away on a cigarette. For decades, the mass media’s effort to craft generations of smokers was aggressive and ever-present. Magazine advertisements quoted doctors who convinced us that smoking was actually beneficial for your health. Entire radio and television programs were sponsored by brands such as Lucky Strike. At the movies, film stars like Cary Grant and Joan Crawford made smoking look sophisticated and fashionable. Cigarettes and their influence were synonymous with the routines of our daily lives. We were, as one company so aptly exclaimed, a society “alive with pleasure!”

All of that changed in 1966, when the first warning labels about smoking’s risks were slapped onto packs of cigarettes; the following year, the first tobacco control media campaigns hit the airwaves. A group called Action on Smoking and Health filed a complaint with the Federal Communications Commission, arguing under the FCC’s Fairness Doctrine that TV and radio stations had to allow just as much airtime for anti-smoking messages as they did for their tobacco advertisers.

Centers for Disease Control and Prevention

A few years later, the Centers for Disease Control and Prevention recommended that each state earmark money to specifically educate the public on the dangers of smoking (the first statewide anti-tobacco campaign was launched in 1982 in Minnesota). It would prove difficult to take on Big Tobacco, whose pockets seemingly had no bottom, thanks to the influence of political lobbyists at higher levels of government.

Even more difficult is the emergence of characters like Joe Camel, the brainchild of RJ Reynolds Tobacco Co., invented in 1984 for their cigarette brand Camel. Designed to appeal to children, a 1991 study found that Joe Camel was just as familiar to children as the Walt Disney Channel’s logo.

For adults, the Marlboro Man came along in the mid-20th century, following decades of Marlboro cigarettes being marketed to women as slim and flavorful. The image of the rugged cowboy appealed to a man’s masculine nature, and the character became the face of the company for the next several decades.

Myriad forms of Harm inherent in smoking

Now, given what we know about the myriad forms of harm inherent in smoking, such aggressive advertising campaigns have receded into the background of our mass media – or, perhaps more accurately, their disappearance from TV and magazines is due to brands like Marlboro, Camel, and others now being household names. Whatever the reason, the smoker’s shift to vaping in the past decade seems to be gaining attention. But the industry still hasn’t come up with campaign slogans or characters of cigarette companies of yore that can compete with their predecessors.

In this issue, we’ll explore a few vintage tobacciana products, produced in the days before we knew about the dangers of smoking. Maybe you haven’t smoked in many years but used them yourself in your younger days. Whatever your memories, these items – like those we explore in every issue — represented a specific moment in time that won’t ever be captured again, for better or for worse.

So flick that Bic, smoke ‘em if you’ve got ‘em, and enjoy your brief visit to Flavor Country.

Contact Corbin Crable at editor@discovervintage.com​

Legend has delighted, spooked us for centuries

Legend has delighted, spooked us for centuries

Edward Hull, Public domain, via Wikimedia Commons

October 2024

Everything Old

Legend has delighted, spooked us for centuries

by Corbin Crable

Pumpkin-carving season

Autumn is upon us, and with it comes pumpkin-carving season. Maybe you’re planning to load the family up into the car and head out to your local pumpkin patch to pick out the perfect decorative squash to adorn your front porch. I remember pumpkin carving with my dad and brother when I was a kid – Dad would roast the pumpkin seeds in the oven, and we’d enjoy the salty treat for days after.

I’m reminded, too, of one of the oldest and most beloved Halloween tales that even the youngest among us recognize to this day – “The Legend of Sleepy Hollow,” starring that most bone-chilling of villains, the Headless Horseman. The jack-o’-lantern features prominently in this story, which has spooked Halloween revelers for more than two centuries.

“The Legend of Sleepy Hollow” was originally published as a short story in 1820 by Washington Irving. Set in 1790 in a Dutch settlement in New York, it tells the story of Ichabod Crane, a lanky schoolteacher who also is highly superstitious. Ichabod plans to win the heart of a young woman named Katrina Von Tassel, the daughter of a local wealthy farmer, and secure the family’s riches for himself.

The Von Tassel family invites Ichabod to a harvest party, where he competes to win Katrina’s affections alongside Abraham Van Brunt, the town bully (think Gaston from “Beauty and the Beast”).

Headless Horseman

At the party, Abraham regales the crowd with the story of the Headless Horseman, which legend says is the ghost of a soldier decapitated by a cannonball during the Revolutionary War. The horseman is buried, he says, in a churchyard nearby, rising every night to look for his missing head. The horseman is only unable to cross a bridge that stretches across a stream along the way, barred by otherworldly forces.

Ichabod leaves the party on horseback later that evening after being rejected by Katrina; on his way home, he encounters a mysterious cloaked rider, who chases Ichabod and his horse. Ichabod crosses the bridge, while the horseman, unable to cross, hurls his severed head at the terrified schoolteacher and his horse.

The following morning, Ichabod’s horse is found, but Ichabod himself is nowhere to be seen. The story implies that the horseman was actually Abraham, Ichabod’s romantic rival, who flung a jack-o’-lantern at Ichabod as a false head – a smashed pumpkin was found close to the bridge.

“The Legend of Sleepy Hollow”

“The Legend of Sleepy Hollow” has been adapted countless times in media in the centuries since its initial publication, including in “The Adventures of Ichabod and Mr. Toad” (1949), an animated Walt Disney feature; in the 1999 Tim Burton film “Sleepy Hollow,” starring Johnny Depp and Christina Ricci; and, most recently, in the crime/horror TV series “Sleepy Hollow,” which ran for four seasons and saw Ichabod Crane awaken in the 21st century and team up with a small-town cop to help bring down the Headless Horseman.

A terrifying tale indeed, Washington Irving’s “The Legend of Sleepy Hollow” maintains its place in pop culture today, scattered among the pumpkins found smashed by nameless, faceless hooligans every holiday season.

Happy Halloween, and enjoy the fun and frights of the season – just remember not to lose your head!

 

Contact Corbin Crable at editor@discovervintage.com​

Libraries remain essential part of our communities

Libraries remain essential part of our communities

September 2024

Everything Old

Libraries remain essential part of our communities

by Corbin Crable

September is National Library Card Sign-Up Month

September is National Library Card Sign-Up Month, and if you’re a lifelong reader like me, you know there’s no better feeling than getting settled down and started on a new story to inspire your imagination.

I was that kid who, every week in elementary school, would accompany his class to the school library and browse the stacks for a new book or two in which to lose myself. And when those Scholastic Book Fairs rolled into town? Hoo, boy, I was in hog heaven, taking my allowance to school and coming home with a book or two in hand.

As I got older, I enjoyed venturing out to our local library. I felt like such a “big kid” when I finally got my library card. It felt like a pass to magic and adventure. I loved walking into the library, soaking in the silence (except for the sound of the librarian pushing her cart of books across the floor). The smell of all of those old books was a comforting one, the feeling matched in intensity only by the feeling of excitement when I found a new tale to enjoy – or even an old tale, tried and true, that I had read dozens of times (hello, “Charlotte’s Web”!).

Libraries take on even greater importance

Today, libraries take on even greater importance when we view them as bastions for free thought and places where the battle against censorship rages every day. In recent years, they’ve been caught in the crosshairs of social and political upheaval. Read any news article or watch any news program these days, and you’re sure to come across at least one story about a book being pulled from shelves for one reason or another.

And yet, in spite of our changing social and political landscapes, libraries exist with the same missions as they always have.

“Across party lines and across the political spectrum,” writes Emily Drabinski, president of the American Library Association, in the ALA’s 2024 ‘State of America’s Libraries,’ “the vast majority of people love their libraries for the ordinary and extraordinary work we do each day: connecting people to reading and resources, building businesses and communities, expanding literacy across the lifespan, and making great Saturday afternoons.”

Creating lifelong readers

Libraries remain entrenched in the ever-important work of creating lifelong readers like me (and hopefully you, too); offering classes to enrich our lives and open our mind up to new skills, knowledge, and vocations; and acting as a center of our community, bringing people together in their quest to learn. It’s a tough mission, especially in this, the age of the Internet, with its myriad distractions. A 2023 survey from the National Endowment for the Arts found that only 53% of adults say they have read for pleasure in the past year – the lowest number since the survey was first disseminated in 1982.

Still, survey respondents thankfully seem to see the value in their local library, with 65% of respondents saying the closure of their local library branch would significantly harm their community. So, even though some folks might not use their library as often as others, they tend to view it as a critical component of their community’s makeup.

And so it is – but then again, you likely already knew that. This and every month, let’s remember to support this institution that makes up the nucleus of our community. After all, its story is far from over.

Contact Corbin Crable at editor@discovervintage.com​

The Greatest Show on Earth

The Greatest Show on Earth

Photo by Becky Phan on Unsplash

August 2024

Everything Old

The Greatest Show on Earth

by Corbin Crable

For generations, circuses have given the American public the chance to forget their troubles and be entertained by physical comedy, fantastic feats of derring do, and pure magic. And for more than a century, the Ringling Bros. and Barnum & Bailey Circus has been synonymous with all three.

During a span of 50 years in the late 19th and early 20th centuries, the circus had only existed as the Ringling Bros. World’s Greatest Shows. But in 1919, the Ringling Bros. circus merged with that of Barnum & Bailey’s Greatest Show on Earth. Created by the legendary showman Phineas Taylor Barnum and James Bailey, the merger occurred more than a decade after Barnum’s death. Much of today’s modern audiences were introduced to Barnum in the 2017 musical “The Greatest Showman, the title character famously portrayed by Hugh Jackman.

Earlier in his career, Barnum achieved notoriety as the creator of an immeasurable number of hoaxes to get people in his seats and their money in his pockets. Among his ludicrous claims – that one of his shows included an interview with George Washington’s 161-year-old former nurse. In reality, the 80-year-old woman was a blind and nearly completely paralyzed slave woman named Joyce Heth. When Heth died, Barnum charged onlookers a 50-cent admission to view her live autopsy.

Also part of Barnum’s circus was his “freak show,” a menagerie of human curiosities that included albinos, giants, exotic women, and little people, the most famous of whom, a young man with dwarfism named Charles Sherwood Stratton, was billed as “General Tom Thumb,” whom Barnum coached on performing in front of live audiences. Barnum took Stratton on a tour of Europe, where he met Britain’s Queen Victoria, and a tour of the U.S., where Stratton and his wife, a young lady named Lavinia who also had dwarfism, met President Abraham Lincoln at the White House.

From its beginning, Barnum and Bailey’s circus mesmerized audiences with a team of variety performers, acrobats, clowns, tigers, lions, and, at its center, “Jumbo,” who Barnum marketed as the world’s largest elephant. The circus traveled the world, surviving the Great Depression and by this time known for setting up its very own big tent at every tour site. The fun under the big top was affordable, too, a place of escapism to a Depression- and war-weary public.

After World War II ended and the 1940s gave way to the ‘50s, the circus came up against its greatest challenge so far – the advent of television. To keep the show’s expenses down as their audience numbers dwindled, circus executives abandoned the big-top tent that had become one of the show’s primary features, now moving their performances to indoor venues instead.

With the 1960s came perhaps the greatest amount of change to its lineup the show had ever seen. Organizers got rid of the freakshow in order to make the circus more family-friendly; the circus even established its very own clown college in an attempt to lure newer performers to replace the older ones who were aging out of the profession. And in 1969, the once-small circus company finally went public, being sold to the Mattel Co. soon after.

Throughout the late 20th century, the circus stayed solvent with its corporate sponsors and by suspending some of its costlier, secondary ventures, such as the clown college. And in this century, Ringling Bros. and Barnum & Bailey has made headlines in the lawsuit filed against it by The Humane Society for the mistreatment of elephants. The circus, already failing to win over new audiences throughout its competition with the high-flying Cirque de Soleil, stopped using elephants in its show altogether in 2016. Of course, this proved to be a fatal move. Citing sharp declines in ticket sales, the circus announced its closure, with its final performance taking place in May 2017.

However, last year, after a six-year absence, the Ringling Bros. and Barnum & Bailey relaunched, this time having taken animals out of its shows completely. It’s now been a little less than a year since its return to the collective public eye. How will the circus fare in this, its second act, without one of its primary attractions? That, of course, remains to be seen.

But at least for now, the show must go on.

Contact Corbin Crable at editor@discovervintage.com​