Batteries not included – some toys keep going and going…

March 2025

SMACK DAB IN THE MIDDLE

Batteries not included – some toys keep going and going…

by Donald-Brian Johnson

Toys are for kids, right? Well… except those intended for “kids at heart,” like the battery-operated figures which hopped off store shelves and into customers’ shopping bags in the 1950s and ‘60s. Parents took one look at the gleeful “Monkey Clanging Cymbals,” or the dainty “Dog Lady Watering Flowers,” and said to themselves, “Now wouldn’t the kids get a kick out of that?”

And they did—for awhile, at least. Battery figures required little interactivity. You turned on Mr. Monkey, watched him clang his cymbals, and then what? Back in the box he went.

The truth was, as toy manufacturers quickly discovered, that kids weren’t the ones getting a kick out of these battery wonders. It was the actual buyers (i.e., their parents) who were getting the kick, thinking how much fun it would have been to own one of these toys back when they were kids. That’s why so many of the battery ops eventually found their way to a shelf in Dad’s den. And that’s why so many of the figurine themes were a bit further afield than what authentic kids might be thinking about. (Really, how many boys and girls spent their days dreaming about owning a “Charley Weaver Bartender” or a “Pipe Smoking Rat”?)

The earliest “battery toys,” dating from just after World War II, were essentially “mechanicals.” Friction, or a wind-up spring-driven motor provided any movement. Battery-powered components were just there to offer a little something extra – car head-lights that actually lit up, or a noisy police siren.

Wind-up toys only ran as long as their wind-up lasted. Then it was time for another turn of the key. Japan’s intro-duction of miniature battery-powered motors in the late 1940s meant that toys could essentially run forever (or at least until their batteries wore out). Even better, battery-operated toys could be designed to perform what-ever imaginative actions came to the designer’s mind. “Piggy Cook” could merrily sprinkle seasoning on his latest entrée. . . “Teddy The Boxing Bear” could deter-minedly attack his punching bag… and the “Down The Hatch Sea Captain” could send another healthy slug…well, “down the hatch.” With some battery figures, the actions were even more ingenious: Magnetic fish helped the “Fishing Bear” reach his daily limit; “McGregor the Cigar Smoker” actually blew “smoke” from his cigar, while the “Bubble Blowing Bunny” did just that.

Learning the ABCs, graphite, and watercolour

All set to sprinkle on the seasoning: “Piggy Cook.” (Image courtesy of the author)

Learning the ABCs, graphite, and watercolour

A crashing success: The “Monkey with Cymbals” rolls his eyes each time the cymbals clang. (Image courtesy of the author)

 Although some battery ops carried domestic company names (Cragstan, Ideal, Marx), the majority were manufactured in Japan, and then made available to U.S. distributors. While many imports carried no maker mark, one of the best-known Japanese manufacturers, Masudaya Modern Toys, utilized a diamond logo, encasing the letters “M-T” (During the space-age ‘60s, one of M-T’s most popular creations was the 15-inch “Giant Sonic Robot,” which came complete with whistling sound effects, and an array of flashing lights).

Originally, battery figures were very budget-friendly, retailing at $20 and under. So why aren’t today’s store windows filled with rows of grinning Charley Weavers? Well, the move to plastic in the late 1960s meant tin battery toys could now be manufactured even more inexpensively, resulting in greater profits at the same selling price. Plastic toys proved more reliable, too, not subject to the mechanical malfunctions (and rust) which plagued metal toys.

While today’s collectors are unlikely to find any battery toys at $20 and under (any working ones, that is), prices remain relatively friendly in the $100-$200 range (although Holy Grails like the “Sonic” can command up to $5,000). Original boxes, which often include operating instructions, add to the value. While minor imperfections, such as corroded battery terminals, can often be easily remedied, toys with non-working major functions are best left in the hands of hobbyists with plenty of skill and lots of time. That’s why it’s best to test out your favorites before purchasing. And be sure to bring along a few batteries. As the boxes always said, “Batteries Not Included.”

Donald-Brian Johnson is the co-author of numerous Schiffer books on design and collectibles, including “Postwar Pop,” a collection of his columns. Please address inquiries to: donaldbrian@msn.com

Collectible calendars: Chronicling the days of our lives

February 2025

SMACK DAB IN THE MIDDLE

Collectible calendars: Chronicling the days of our lives

by Donald-Brian Johnson

It’s 2025! Out with the old, and in with the new! Clean those closets! Dump those dresser drawers! Jettison the junk and start the new year with a clean slate!

Wait a minute. . .you’re not going to throw away that nifty wall calendar, are you? Not so fast!
Wall calendars fall into the category of “collectible ephemera,” which pretty much says it all. “Ephemeral” means something short-lived, or transitory (In other words, here today, gone tomorrow or thereabouts). Like Christmas cards, Halloween decorations, sheet music, homemaking magazines, and other paper goods, wall calendars were never intended for lengthy life spans. Once they’d served their purpose of marking the days, it was off to the trash heap, as an up-to-date model made its debut.

Except. . .a lot of those wall calendars were so gosh-darn appealing that folks couldn’t bear to part with them. Maybe it was that heart-tugging illustration of a freckle-faced lad with a frisky puppy. . .or the promo for a once-familiar, now long-vanished local business. . .or even the coy glance of a perky pin-up girl, on the calendar that once held pride-of-place over Dad’s workbench. The days may have disappeared, but the memories lived on.
Calendars have been around for awhile. A long while. The oldest thus far recorded dates from 8000 B.C., discovered during an archeological dig in Scotland. Of course, that one was carved in stone. Paper calendars had to wait until the discovery of paper (or, at any rate, papyrus). Even then, the tedious task of hand-lettering meant that calendars were primarily the province of scholars, in need of details on phases of the moon, liturgical observances, and the like.

And then, in 1440, along came the printing press, and calendars could be printed. A later development: broadside printing, which meant calendars could be printed on a single sheet of paper. By the late 1800s, calendars were within almost every budget, and businesses took note. If folks were going to hang calendars with a pretty picture on their kitchen walls, why not calendars that also included, in addition to that pretty picture, a prominent ad for the local gas station or funeral parlor? It would, after all, be up all year, subtly implanting a message ready to emerge when the time was right (Need a new Frigidaire? Who to call? Well, how about “Berg Hardware”? It says right on the calendar that they carry refrigerators. And look—here’s their phone number!).

 

Learning the ABCs, graphite, and watercolour

Lamb, and lady in lamb’s-wool jacket. A 25th anniversary calendar from John Willuhn’s Red & White Foods, 1946. (Image courtesy of the author)

Learning the ABCs, graphite, and watercolour

Young music-makers take center stage on the 1953 Lierly’s Frozen Food Locker calendar, Primrose, NE. (Image courtesy of the author)

To attract consumers, businesses went all-out in selecting the most appealing calendar art possible. In many cases the artwork dwarfed the actual calendar. After all, the object was to get those calendars prominently displayed. The illustrations, ranging from the scenic (trees in gold-red autumn splendor, winter wonderlands), to the heartwarmingly homey (the first day of school, bedtime prayers, kids at play), are a primary source of interest to collectors. Also sought-after: intact calendars, with no pages missing or scribbled on. An especially attractive mid-century example in mint condition can be yours for under $20. Many with minor damage are available for far less, particularly when sold in lots at auctions or estate sales.

Well into the late 20th century, wall calendars retained their advertising allure, even with the advent of television and radio. At most businesses, calendars were available at no charge, since they were inexpensive to produce, and served as an ongoing source of free promotion. You could always turn off the TV. Or you could turn off the radio. But you couldn’t turn off the calendar. That “yours for the asking” tradition continues today.

Yes, a new year is here, and with it a new wall calendar. Its pristine pages are filled with the promise of wonder-filled days ahead. Or, as “Anne of Green Gables” author L. M. Montgomery once put it, “Isn’t it nice to think that tomorrow is a new day, with no mistakes in it yet?”

Donald-Brian Johnson is the co-author of numerous Schiffer books on design and collectibles, including “Postwar Pop,” a collection of his columns. Please address inquiries to: donaldbrian@msn.com

Away in a Manger: Nativity sets of the world

December 2024

SMACK DAB IN THE MIDDLE

Away in a Manger: Nativity sets of the world

by Donald-Brian Johnson

“And she brought forth her first-born son,
and wrapped him in
swaddling clothes,
and laid him in a manger…”

In Germany, it’s called a Weihnachtskrippe. Spaniards know it as a naciamento. Italians say presepio; for the French, it’s a crèche. Since that starry night in Bethlehem 2,000 years ago, the celebration of Christmas has almost always included some scenic tribute to the Nativity. From simple representations of the three principal figures — the Holy Family of Jesus, Mary, and Joseph — Nativity sets have grown to include figurines of almost everyone even remotely connected to the Christmas story. In addition to the expected—angels, shepherds, the Three Kings, and a varied assortment of friendly beasts—many modern manger scenes also incorporate mythic secular characters. Current Bethlehem visitors include little drummer boys, homeless kittens — even kneeling Santas.

Early pilgrimages to the Holy Land served as inspiration for the Nativity scene tradition, and a sixth-century Roman basilica, “Holy Mary of the Nativity,” featured the first three-dimensional figures. It was, however, several more centuries before the concept of a figural Nativity scene really took hold. In the meantime, there were the “living Nativities” of the Middle Ages, staged in churches by costumed performers. The earliest and most famous of these was created by St. Francis of Assisi in 1223.

St. Francis felt that, for many of his congregation, Christmas had lost its true meaning. A “living Nativity” would bring the story closer to them. The village of Greccio, near Assisi, was restyled as Bethlehem; local shepherds (and their livestock) starred as the main characters. On Christmas Eve, torch-bearing villagers arrived to experience, in person, the wonder of the crèche.

Nativity dramas became a much-anticipated annual social event, but the boisterous crowds eventually proved too much for somber cathedrals. By the late 16th century, Nativity re-enactments had moved to town squares, eventually disappearing from view. The tradition resurfaced in the 20th century, with many communities again staging “living Nativities.” One of the most spectacular has been featured at New York’s Radio City Music Hall.
Figural representations were popularized in the 15th and 16th centuries by the Jesuits. These Nativity scenes in European churches were fashioned of wood, terra cotta, stone, fabric, or metal. They could be nearly full-size, half-size, or miniature, depending on space, and were often backed by a realistic stable setting.

 

Learning the ABCs, graphite, and watercolour

Detail of a traditional Nativity scene, St. Mary Magdalene’s Catholic Church, Omaha, NE. (Image courtesy of the author)

Learning the ABCs, graphite, and watercolour

A Bangaladeshi Nativity rendition, of natural jute and hand-woven cloth. Six pieces, including angel and playful sheep. Tallest figure, 6-1/2”. $20-25. (Image courtesy of Leslie Piña)

By the early 17th century, these displays were also found in homes, a custom that had its roots in southern Italy. In some European countries, devout families even kept a manger scene on display year-round. Early home crèches were handcrafted, a time-consuming and costly process. The scenes became increasingly more elaborate, with the humble inhabitants of Bethlehem’s stable decked out in fine linens and brocades, and the crowns of the Wise Men dotted with precious jewels.

Those who could not afford such splendor often crafted manger scenes from whatever materials were at hand. As Christianity spread, this form of self-expression flourished. The influence of individual cultures can be seen to wonderful advantage in Nativity sets from around the world. Each interpretation incorporates indigenous materials and envisions the principal Nativity characters with a sensibility inherent to the locale. A Zulu rendition of the Holy Family, fashioned from fabric, beads, wood, and straw, may seem to have little correlation to a Renaissance religious painting. There is, however, a strong bond between the two: the universality of the Christmas story.

Today, manger scenes continue to be reimagined in countless ways. For many, however, the “real” Nativity set will always be the one that has been handed down from generation to generation. The plaster may be chipped on this piece, the paint a bit faded on that one. A donkey may be missing a foot; there may be a Bethlehem Star that stubbornly refuses to light. But still, these visual reminders of the Christmas story continue to inspire, some 2,000 years on.

Merry Christmas!

 

 

Donald-Brian Johnson is the co-author of numerous Schiffer books on design and collectibles, including “Postwar Pop,” a collection of his columns. Please address inquiries to: donaldbrian@msn.com

Child’s play: family-friendly ‘Play Mates’

November 2024

SMACK DAB IN THE MIDDLE

Child’s play: family-friendly ‘Play Mates’

by Donald-Brian Johnson

Hey there. . .check out this month’s Play Mate!
Now that I have your attention. . .

Once upon a time, “play-mate” meant something a lot different than it did to the gang at Playboy magazine. From the early 1930s onward, Children’s Play Mate was the publication getting all the publicity. Sure, there were competitors (Jack and Jill, Wee Wisdom, Highlights for Children), each with some of what Children’s Play Mate had to offer. But this digest-sized monthly, hailed as “The Favorite Magazine of Boys and Girls,” had it all. There were stories (“The Circle-D Kid”, “The Mystery of the Old Barn”); poems (“children of Holland, with busy feet, go clomp-clomp-clomping down the street”); puzzles (“find 10 hidden faces in this picture!”); recipes (“Barbara’s Favorite Frosty Grape Lemonade”); projects (“Make A Pumpkin Totem Pole!”); and contests (“Win A Pedigreed Cocker Puppy All Your Own For the Neatest and Most Interesting Letter!”). There was even, in that much more trusting time, “Everybody’s Mail Box,” with letters (and addresses) from prospective pen pals around the world.

Lots more was stuffed into each issue’s 50-plus pages, which were geared to an enthralled readership “from 4 to 14.” But what primarily appeals to today’s collectors, who might not be partic-ularly interested in playing connect-the-dots or reading about “Tailspin Teena—The Little Witch Who Couldn’t Learn To Fly,” is the Play Mate artwork. Most of the cover illustrations, as well as the interior art, were the work of Fern Bisel Peat, Art Director for Children’s Play Mate from 1933 until 1955. Her unique style captures all of the era’s childhood milestones in brightly col-ored, whimsical drawings that serve as a time capsule of mid-20th century America.

A boy and a girl sail past the pine trees on their rope-and-plank swing. Another pair brave brisk spring winds to hang a birdhouse. And an angler duo peer into a pond, wondering if they’ll ever have any luck on their fishing trip. And, since the maga-zines were monthly,
Play Mate covers run right down the yearly calendar, from New Year’s and Valentine’s Day, through Halloween and Christmas.

The magazine’s visual vision-ary, Fern Bisel, was born in 1893, and graduated from Ohio Wesleyan University with a degree in fine arts. In 1917, she married Frank Peat, and the pair opened an interior decorating firm, specializing in décor items for children’s bedrooms and nurseries. In the early 1930s, the family moved to “Beech Hollow Farm,” near Bellville, Ohio, which became the home base for Fern’s artistic endeavors. There was no doubt about who lived there: the brightly colored Beech Hollow window shutters were decorated with Fern’s imaginative illustrations.

In addition to her cover paintings (a duty occasionally shared with other artists), Fern was responsible for the entire “look” of Children’s Play Mate. That included creating the artwork for the magazine’s interior color pages (puzzles, “cutout” toys, and paper dolls), as well as the line art for its many stories, articles, and promotional ads.

Bisel Peat was a versatile artist, which kept the family finances afloat during the Depression and World War II years. In addition to Fern’s magazine duties, other pro-jects included illustrating more than 60 books, among them new editions of Mother Goose and A Child’s Garden of Verses. As a freelance artist, she also designed everything from children’s toy chests, wallpaper, and room div-iders, to rag dolls, holiday decorations, playing cards, greeting cards, and coloring books. A notable assignment was for famed toymaker Ohio Art. There, Bisel Peat was the artistic force behind those Ohio Art tin toy favorites found in every reputable sandbox: pails, shovels, buckets, and watering cans.

Originally just 15 cents, vintage copies of Children’s Play Mate remain a bargain at $10 or less. Framed, the magazine’s colorful covers are exuberant depictions of childhood in America. (Even better: unlike their centerfold namesakes, Fern’s cover illustrations don’t have a staple in the middle).

Learning the ABCs, graphite, and watercolour

A winged cherub, a flower petal, and bubbles: Fern Bisel Peat’s cover fantasy for the August 1938 issue of Children’s Play Mate. (Image courtesy of the author)

Donald-Brian Johnson is the co-author of numerous Schiffer books on design and collectibles, including “Postwar Pop,” a collection of his columns. Please address inquiries to: donaldbrian@msn.com

The collecting spirit: Haunting Halloween collectibles

October 2024

SMACK DAB IN THE MIDDLE

The collecting spirit: Haunting Halloween collectibles

by Donald-Brian Johnson

The scene: a suburban basement, circa 1960. Orange and black crepe paper streamers have been carefully taped to the rafters. Cardboard die-cut images of hags, haunts, and assorted other hobgoblins adorn the walls. On the floor sits a metal tub, awash in icy water and bobbing red apples. A honeycomb scarecrow centerpiece, engulfed by Indian corn and gourds, reigns atop the refreshment table. There, a bowl of “witch’s brew” (tropical punch with a slab of steaming dry ice), and plates of “cat cookies” (with gleaming candy corn eyes and fork-tine whiskers), await the hungry hordes. Near the foot of the stairs, an eerily grinning Jack-o’-lantern awaits his prey.

And slowly down the stairs they descend: pint-size devil imps and fairy princesses, friendly ghosts and wart-nosed witches, each lugging a stuffed-to-the-brim trick-or treat bag. Their fresh-out-of-the-box costumes (dime-store bargains that even included a mask), are at last making their long-awaited, once-a-year appearance.

It’s 1960, it’s Halloween, and the party is on!

Nowadays, Halloween is second only to Christmas as the biggest decorating holiday ever. We spend more than $6 billion annually on new and vintage Halloween decorations, costumes, treats, and other paraphernalia. Over one quarter of the candy sold each year is sold at Halloween (That fills a lot of trick-or-treat bags). Halloween décor items, both old and new, have been fashioned from die-cut cardboard, crepe paper, metal, composition, plastic, fabric, wax, and ceramic. Among the most popular depictions of things that go bump in the night: Jack-o’-lanterns, witches, skeletons, bats, and black cats.

Although Halloween collectors veer toward the vintage, they sometimes have a devil of a time finding exactly what they’re looking for. The relative rarity and corresponding priciness of Halloweenabilia is primarily because these were items of ephemeral shelf life. Die-cut cardboard cats and witches with accordioned crepe paper arms and legs were really only intended for one-time use. Hung with a lavish application of Scotch tape, or poked with thumb tacks, the pieces were often damaged, then discarded when the witching hour had passed. The reason? They were inexpensive, and next Halloween would bring a brand-new crop (One party goods manufacturer, Dennison, even published, for a time, an annual “Halloween Bogie Book” featuring the latest additions to their ghoulish décor line).

Prices can sometimes be on the scary side: a U.S.-made die-cut witch face from the 1950s can fetch up to $30. Her German-made pre-World War II sister can top out at an even scarier $150. Each originally sold at dime stores for well under a dollar.

 

Learning the ABCs, graphite, and watercolour

Let the fun begin! A spook-tacular assortment of vintage Halloween decorations. Collectibles courtesy of Maureen Maher. (Image courtesy of the author)

Learning the ABCs, graphite, and watercolour

Cardboard die-cut witch face, 20” h. Die-cut courtesy of Maureen Maher. (Image courtesy of the author)

Although few Halloween collectibles carry the mark of their maker, there are exceptions. Tin noisemakers often bear such stamped names as Chein, T. Cohn, and Bugle Toy. In many cases, kids’ Halloween costumes from such sources as Collegeville and Ben Cooper have interior identifying tags or are still in their original boxes. Gurley (formerly “Tavern”) candles, of spooky staples such as witches and ghosts, are also easily recognizable. That’s due not only to their singular styling, but also because Gurley pretty much cornered the marked on seasonal wax novelties. And, among the best-known, and certainly most carefully executed die-cut hanging pieces, are those by the Beistle Co. of Pennsylvania. The mark “H.E. Luhrs” (the name of the firm’s president) is a sure identifier of Beistle pieces produced during the 1940s and ‘50s.

While vintage Halloweenabilia remains today’s top draw, new decorative items incorporating vintage styling also have many fans. Like their vintage compatriots, modern Halloween interpretations are definitely for collectors not adverse to treating themselves. On the secondary market, a wire-skirted witch by 1800s-inspired artisan Nicol Sayre can reach a spellbinding $150.

When Oct. 31 rolls around, there’s magic at work. Somehow, it’s 1960 all over again. Those costumed kiddies are once again ready to make their way down into the Jack-o’-lantern’s lair. They’ll be amazed. Astounded. And maybe (just a little bit) frightened.
Halloween. What a boo-tiful occasion.

Donald-Brian Johnson is the co-author of numerous Schiffer books on design and collectibles, including “Postwar Pop,” a collection of his columns. Please address inquiries to: donaldbrian@msn.com